The SEM/PPC Manager will be responsible for planning, optimizing, implementing, and analyzing search engine marketing (SEM) activities. The ideal candidate must possess a keen understanding of online retail and services sale business with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.
Main duties:
– Develop a scalable PPC strategy
– Design and deploy high-performing paid search campaigns in Google and Yandex (in Russian and Ukrainian markets)
– Grow and manage an annual PPC budget of several hundred thousand dollars
– Manage tracking, analysis and insight
– Daily, weekly and monthly reporting
– Daily optimization of accounts for continual improvement
– Ensure campaigns are achieving our business goals
– A/B test and optimize to maximize conversion/ROI
– Work with our content and design teams to create high quality landing pages
Skills, knowledge and experience required:
– 1+ year minimum PPC experience (agency side or Internet retail with $10K+ monthly budget)
– Mastery understanding of Google and Yandex paid search platforms (especially Yandex in Russian market)
– Strong background in PPC campaign architecture and optimization
– Strong background writing effective PPC ads, excellent copy writing and editorial skills
– Excellent Google Analytics package knowledge
– Advanced Excel user
– High intermediate English
– Strong analytical skills with ability to drive meaningful actions from large data sets
– Experience with automated bid management solutions will be a strong plus
– Google AdWords and/or Google Analytics Certification will be a strong plus
– Biddable media experience will be a plus
– Display campaign experience will be a plus
– Comfortable working in a fast-paced, dynamic environment
– Self-motivated and detail-oriented
– Interesting and interested in SEM and the web in general
– Team player
We offer:
– Competitive salary
– Initial (3-6 month) training and joint work at Bravofly head office in Milano (Italy)
– Supportive and warm environment
– Collaboration with professionals from whom you can learn a lot
– Challenge to market to the top the best tourist industry project in CIS region
– Office in the city center
Resume in English should be sent to Olga at hr@taventure.com with subject “SEM/PPC Manager”
